The atingi communications team can help!
atingi user base and the number of publicly available courses on our
platform are constantly growing. However, simply publishing a course on atingi
doesn’t guarantee that users will find and enroll in it. Identifying relevant
target groups and actively promoting your course is essential to increasing its
reach and impact.
The atingi communications & marketing team is happy to support you in this journey. Below you will find general advice on how to get started, as well as an overview of the specific services we offer depending on your service package.
Getting started: How to plan your promotion
If you want to increase the number of learners enrolling in your course(s), it is highly recommended to create a communication plan. This plan helps you head in the right direction and structure your activities meaningfully.
Define Target Group & Goals: Start by defining exactly who you want to reach. Set SMART goals (Specific, Measurable, Achievable, Reasonable, and Time-bound). Consider the resources (budget, manpower) you are willing to invest - generally, higher investment leads to higher impact.
Know Your Audience: Analyze your target group. Which communication channels do they use? What messaging convinces them? What problems does your course solve for them? What language/tone do they respond to?
Plan Activities: Derive specific activities from your goals. Start with low-resource activities (e.g., activating your partner network).
Implement & Evaluate: execute your plan and constantly monitor success. If something isn't working, adjust your approach. Finish with a comprehensive evaluation to check if you reached your goals.
atingi Communication Services
We offer a range of support services to help you reach your learners.
Access to these services depends on your booked Service Package (Lite,
Basic, Plus, or Premium).
Note: Most of these services can also be purchased individually as Additional Services (ZAS) if they are not included in your current package.
1. Self-Service Resources (Available for ALL packages)
Every partner on atingi, including those in Lite and Basic packages, gains access to our foundational resources to help you promote your course independently:
- atingi Social Media Toolkit: A collection of templates and guides to help you create social media content that aligns with the atingi brand.
- Access to atingi Brand Portal: Access to official logos, fonts, and branding guidelines to ensure your materials look professional and recognizable.
2. Advanced Communication Support (Plus &
Premium)
Partners with Plus and Premium packages receive hands-on support from our communications team.
Included in PLUS and PREMIUM:
- Micro-Influencer Playbook: A comprehensive guide for partners interested in implementing micro-influencer campaigns. It captures best practices from atingi’s successful approach and provides step-by-step guidance on how to launch and manage these initiatives yourself to scale your course massively.
- Blog Post on atingi.org: We publish one article about your project or course in the "News & Stories" section of our website.
- What we do: Review and edit your draft, upload, and publish (optionally in other languages if provided).
- Your role: You provide the initial draft (in English) and images.
- Social Media Promotion (Organic): We dedicate one post on our channels (LinkedIn and/or Facebook) to announce your new course or launch event.
- What we do: Create a static post (artwork + copy) and share it on our organic channels. We can also re-share your posts if atingi is tagged.
- Tailored Communication Advice: A consulting session to discuss how to best reach your target groups, advise on channel selection, and budget requirements based on a "comms brief" you fill out beforehand.
- Plus: Up to 2 hours (approx. 1 session).
- Premium: Up to 4 hours (approx. 2 sessions).
3. Premium
Exclusive Services
Partners with the Premium package enjoy our most extensive visibility and creative support:
- Featured Course (Website & LMS): We feature your newly launched course in the "Featured courses" section on both the atingi.org homepage and the Learning Management System (LMS) dashboard.
- Visibility: Minimum of 4 weeks.
- Includes: Setup of the tile with image, title, and short copy.
- Support in Creation of Communication Assets: We support the development of specific communication materials.
- What we do: Create 1-2 additional static media cards (e.g., Social Media Kits) or review your existing materials.
- Note: We cannot develop complex materials like long videos or animations.
Interested in upgrading or adding a service?
If you are interested in a service that is not part of your current package, you can usually purchase these as Additional Services (ZAS). Please reach out to your atingi Account Manager or the communications team (johannes.pohlmann@giz.de) to discuss your needs.